What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements thro...(展开全部)

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements thro...(展开全部)

oing against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decisi...(展开全部)

Promoting ''static synchronicity'', this book introduces a revolutionary sales and marketing model where ''like attracts like''.

Filled with fun and quirky illustrations by the award-winning Brothers McLeod and featuring contributions from booksellers across the United States and Canada, as well as the author's native UK, Weird Things Customers Say in Bookstores is a celebration of bookstores, large and small, and of the brilliant booksellers who toil in those literary fields, as well as the myriad of co...(展开全部)

'Can books conduct electricity?' 'My children are just climbing your bookshelves: that's ok...isn't it?' A John Cleese Twitter question ['What is your pet peeve?'], first sparked the "Weird Things Customers Say in Bookshops" blog, which grew over three years into one bookseller's collection of ridiculous conversations on the shop floor. From 'Did Beatrix Potter ever write a boo...(展开全部)

'Can books conduct electricity?' 'My children are just climbing your bookshelves: that's ok...isn't it?' A John Cleese Twitter question ['What is your pet peeve?'], first sparked the "Weird Things Customers Say in Bookshops" blog, which grew over three years into one bookseller's collection of ridiculous conversations on the shop floor. From 'Did Beatrix Potter ever write a boo...(展开全部)

Filled with fun and quirky illustrations by the award-winning Brothers McLeod and featuring contributions from booksellers across the United States and Canada, as well as the author's native UK, Weird Things Customers Say in Bookstores is a celebration of bookstores, large and small, and of the brilliant booksellers who toil in those literary fields, as well as the myriad of co...(展开全部)

Hailed by financial professionals worldwide as the single best guide of its kind, Valuation, Fourth Edition with CD-ROM combines is thoroughly revised and expanded to reflect business conditions in today’s volatile global economy. Valuation provides up-to-date insights and practical advice on how to create, manage, and measure an organization’s value. Along with all-new case st...(展开全部)